BA 370 - Consumer Behavior

Institution:

Tabor College

Subject:

Description:

A study of a variety of concepts in the behavioral sciences related to specific topics in consumer behavior, including mass communications, reference groups and sociological, psychological and economic aspects of consumer behavior. Prerequisites: BA 329 and junior standing, or consent of instructor. Fall semester, even-numbered years.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tabor.edu

Phone Number:

(620) 947-3121 ext 1056

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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