BA 445 - Direct Marketing

Institution:

Stonehill College

Subject:

Description:

Three Credits Fall Semester This course emphasizes quantitative and qualitative business techniques as they are applied to the managerial decision-making process for direct marketing. Emphasis is on customer-driven sales and marketing as well as service and support, with the goal to increase the level of purchasing from each customer through a cross-selling process via Information Technology (IT)-related support services of statistical profiling, customer relationship management (CRM), and data management systems. All techniques and associated technologies are grounded in practical applications with emphasis on computer solutions. Prerequisites: BA 206 and BA 340.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stonehill.edu

Phone Number:

(508) 565-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.