BA 345 - Business- To- Business Marketing

Institution:

Stonehill College

Subject:

Description:

Three Credits Spring Semester Marketing products and services to businesses, industries, governments, and not-for-profit institutions. Emphasizes differences between business and consumer markets, the importance of distribution channels, and the development of strategies for implementation and control of organizational marketing systems. Prerequisite or corequisite: BA 340.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stonehill.edu

Phone Number:

(508) 565-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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