BA 340 - Marketing Principles

Institution:

Stonehill College

Subject:

Description:

Three Credits Fall and Spring Semesters Explores the role marketing plays within firms and within society. Describes fundamental principles and methods underlying the national and international system of providing goods and services for consumers and business users in the profit and nonprofit sectors. Studies the tasks and decisions facing marketing managers in planning, implementing, and controlling marketing programs, and the ethical implications of these decisions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stonehill.edu

Phone Number:

(508) 565-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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