BA 344 - Advertising Management

Institution:

Stonehill College

Subject:

Description:

Three Credits Spring Semester Nature and scope of advertising and its place within marketing strategy decisions and society. Examines the advertising management function in its historical, social, legal, and economic contexts. Studies methods of planning, preparing, placing, and evaluating an advertising message in the applicable media. Advertising principles are applied in the development of an advertising campaign project. Prerequisite or corequisite: BA 340.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stonehill.edu

Phone Number:

(508) 565-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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