BA 440 - Special Topics in Marketing

Institution:

Stonehill College

Subject:

Description:

Three Credits Offered as Needed This course will introduce new courses into the marketing curriculum in the areas of consumer behavior, e-commerce, international marketing, marketing research, sales management, retail management, business-tobusiness marketing, new business development, channels of distribution, relationship marketing, sport marketing, etc. Prerequisite or corequisite: BA 340.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stonehill.edu

Phone Number:

(508) 565-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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