BA 342 - Consumer Behavior

Institution:

Stonehill College

Subject:

Description:

Three Credits Spring Semester Application of behavior science theory and research to the consumption behavior of individuals in society. Examines the consumer decision process and the effect on consumer decision making of external environmental influences (culture, sub-culture, social class, reference groups, family, and personal influences) and of internal psychological influences (personality and lifestyle, learning, motives, perception, and beliefs and attitudes). Prerequisite or corequisite: BA 340.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stonehill.edu

Phone Number:

(508) 565-1000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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