BU 427 - Advertising and Promotion

Institution:

Sterling College - Vermont

Subject:

Description:

Explores the creative and strategic thinking, methods and applications involved in advertising media (TV, radio, print, internet, and consumer promotions), and the development of effective and efficient advertising media and promotion plans.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sterlingcollege.edu

Phone Number:

(802) 586-7711

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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