MKT 340 - Direct Marketing

Institution:

St. Francis College

Subject:

Description:

An introductory course in direct, database, and interactive marketing including direct mail, broadcast, Internet, telemarketing, catalogues, inserts, video for sales, fundraising, and image building. Students learn to generate and qualify leads and to create potential consumers. The special competencies of direct marketing are stressed, including issues of measurement and accountability, with a focus on the challenges and opportunities of Internet marketing. Prerequisite: MKT 201. 3 credits. Offered as needed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sfc.edu

Phone Number:

(718) 522-2300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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