MKT 440 - Internet Marketing

Institution:

St. Francis College

Subject:

Description:

Provides a comprehensive understanding of electronic commerce as marketing and general management disciplines. Business-tobusiness and business-to-consumer e-commerce applications are reviewed with specific focus on marketing, advertising, retailing, market research, and service industries. Numerous examples from large corporations and small businesses make the concepts come alive by demonstrating the capabilities, cost and cost justification, and innovative business initiatives made possible by e-commerce. Prerequisite: MKT 201. 3 credits. Offered as needed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sfc.edu

Phone Number:

(718) 522-2300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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