MKT 370 - Travel and Tourism Marketing

Institution:

St. Francis College

Subject:

Description:

The course provides students with an opportunity to explore the relationship between marketing and the tourism industry. It emphasizes the collaborative efforts that exist between airlines, hotels, restaurants, and travel agents. Topics include research analysis, strategies, market segmentation, product development, packaging, services, sales, advertising, distribution, mix, etc. students work as part of a team to develop a marketing plan for a destination that follows the hospitality and travel marketing system model and includes advertising and collateral support materials. Prerequisite: MKT 201. 3 credits. Offered as needed. {Pending Approval}

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sfc.edu

Phone Number:

(718) 522-2300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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