MKT 316 - Merchandising

Institution:

St. Francis College

Subject:

Description:

Planning, selecting, and controlling consumer merchandise moving through the distribution cycle from producer and distributor to retail stores. Students study today's retail environment of American and European stores, shops, markets, malls, and super shopping extravaganzas. Topics include store locations, merchandise buying and pricing, promotions, lighting, color and displays, and the operation and management of a typical retail enterprise. Prerequisite: MKT 201. 3 credits. Offered as needed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sfc.edu

Phone Number:

(718) 522-2300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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