COM 411 - Creative Advertising

Institution:

St. Francis College

Subject:

Description:

An advanced course teaching creative techniques used in print and electronic advertising. Emphasis falls on copywriting and design, using the latest desktop publishing, brochure, and website development methods. Students produce creative products to fit promotional specifications while learning how to integrate art and copy demands with marketing goals. Prerequisites: COM 302, COM 304, and COM 307. 3 credits. Spring semester; day.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sfc.edu

Phone Number:

(718) 522-2300

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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