CO 206 - Introduction to Public Relations:Foundations and Principles

Institution:

Regis College

Subject:

Description:

This course explores the role of public relations in the profit and not-for-profit areas today. It provides the history and background, as well as the legal and ethical aspects of the field. The course also focuses on the principles of persuasion, identification of internal and external publics, the use of audience research, and the tools and techniques of the public relations profession. Prerequisite: EN 105 or with permission.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.regiscollege.edu

Phone Number:

(781) 768-7000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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