BUS 328 - Principles of Marketing

Institution:

University of Pikeville

Subject:

Description:

A study of marketing behavior of the firm as it supplies the goods and services to consumers and industrial users Topics include the role of marketing in society and within the firm, consumer behavior, market targeting, and the proper development of the marketing mix of product, price, promotion, and distribution Prerequisite: Junior standing or consent of the Instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.upike.edu

Phone Number:

(606) 218-5250

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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