BUS 461 - e- Marketing

Institution:

University of Holy Cross (formerly Our Lady of Holy Cross College)

Subject:

Description:

This course introduces the student to many marketing uses of the Internet. The development and evaluation of a strategic marketing plan for a product or product mix offering on the Internet are analyzed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.olhcc.edu

Phone Number:

(504) 394-7744

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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