SM 330 - Sport Marketing

Institution:

Midway University

Subject:

Description:

This course is designed to assist students in applying fundamental marketing concepts to the sport industry and developing a conceptual understanding of sport marketing principles, sports marketing applications, product and service analyses, corporate sponsorships, sport marketing plans, and the use of case analysis to critically evaluate and solve sport marketing problems. Students will be taken beneath the glitter and spectacle into the broader world of sport. The purpose is to provide a practical application of marketing science to all realms of the sport industry. Students will work individually on class projects as well as work with groups of their peers on out of class assignments. A portion of the course will include research and presentation of case studies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.midway.edu

Phone Number:

(859) 846-4421

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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