OAL 326 - Marketing

Institution:

Midway University

Subject:

Description:

This course covers basic marketing theory and terminology through readings, case studies, the Internet, class discussion, writing assignments, and the team project, students will apply these principles and concepts to real world situations. This exploration provides students with an appreciation of the role of marketing in organizational strategic planning; an awareness of how customer behavior and decision data are collected and analyzed in the -marketing planning process; and the confidence to participate with other organizational members to "connect with customers" in a variety of effective and meaningful ways. Designated professional studies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.midway.edu

Phone Number:

(859) 846-4421

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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