MKTG 4103 - International Marketing

Institution:

MidAmerica Nazarene University

Subject:

Description:

This course identifies the key elements of international marketing or exchange as the ability to recognize foreign business opportunities, to interpret the external and uncontrollable marketing environments, and to develop an understanding of how a firm's resources match the requirements for a profitable marketing exchange. Prerequisite: MKTG 3303 and MGMT 3303. Spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mnu.edu

Phone Number:

(913) 782-3750

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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