MKTG 4803 - Marketing Research

Institution:

MidAmerica Nazarene University

Subject:

Description:

Evaluates the role of marketing research in marketing management. Included are the uses of research in defining, analyzing and resolving marketing problems. Consideration given to research procedures, sources of data, and management's use of information for decisionmaking. Prerequisites: MKTG 3303 and MGMT 3903 or MATH 3703. Spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mnu.edu

Phone Number:

(913) 782-3750

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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