MKTG 3703 - Promotion Management

Institution:

MidAmerica Nazarene University

Subject:

Description:

A middle-management (supervisory) approach to the study of promotion including personal selling, sales promotion techniques to middlemen and final consumers, and mass selling techniques used in advertising and publicity (public relations). Prerequisite: MKTG 3303. Fall.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mnu.edu

Phone Number:

(913) 782-3750

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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