BA 322 - Retail Management and Promotion

Institution:

McPherson College

Subject:

Description:

3 hours Retailing management is a dynamic, diverse profession encompassing a variety of areas. The purpose of this course is to provide students with a sound, basic understanding of the planning, operation, management and promotion of retail functions. Many situations that face retailers today will be discussed in this course. Students will examine the various aspects of managing successful retail enterprises, including, but not limited to, strategic retailing planning, location analysis, retail buying, merchandising, pricing, promotion, profitability analysis. Every retail establishment must meet some essential requirements to stay in business. Retailers choose their strategies and invest resources in ways that take advantage of their strengths, downplay their weaknesses and reflect their own unique goals and interests. (Fall)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mcpherson.edu

Phone Number:

(620) 242-0400

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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