BA 321 - Marketing

Institution:

McPherson College

Subject:

Description:

3 hours A study of marketing institutions and the functions which they perform: pricing, promotion, distribution, and product development. The course will also address effects of external domestic and international environments on marketing strategy Prerequisite:, BA 224. (Fall )

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mcpherson.edu

Phone Number:

(620) 242-0400

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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