BUSS 220 - Marketing

Institution:

Lasell University

Subject:

Description:

In this course, fundamentals of the nature of marketing are presented and evaluated for specific functions and institutions. Policies and practices as applied generally to marketing research involve product development, selection, channels of distribution buying, physical distribution selling, and policies. Pricing under competitive conditions, social benefits of competition, and government regulations are included. Prerequisites: BUSS 101, HTA 101, or FASH 101 and ECON 101. F, S.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lasell.edu/

Phone Number:

(617) 243-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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