OFF-CAMPUS C MC377 - Music Marketing and Sales

Institution:

Gordon College

Subject:

Description:

Through classroom instruction, presentations and hands-on experience, executive track students become familiar with role of packaging, retail point-of-purchase materials, publicity, advertising, radio and video promotion, Internet marketing and tour support in marketing and sale of recorded music. Students develop comprehensive marketing plan for each semester's artist recordings.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gordon.edu

Phone Number:

(978) 927-2300

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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