OFF-CAMPUS E CB377 - Principles of Marketing

Institution:

Gordon College

Subject:

Description:

Studies modern marketing principles and practices, focusing on basic components of marketing such as consumer behavior, marketing research, product, distribution, promotion and pricing. Examines strategic marketing planning, international marketing, service and nonprofi t marketing. Prerequisite: ECB201.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.gordon.edu

Phone Number:

(978) 927-2300

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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