MK 444 - ISM: Entertainment Marketing

Institution:

Emerson College

Subject:

Description:

Examines marketing communication strategies used to solve problems or pursue opportunities in the arts and entertainment industries. Students develop a marketing communication plan for an existing arts or entertainment organization. Sponsor of this course, Ms. Irma Mann, may review student works. Prerequisite: MK 401. (Semester varies)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.emerson.edu

Phone Number:

(617) 824-8500

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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