MB 300 - Marketing, Sales, and Logistics

Institution:

Emerson College

Subject:

Description:

Students learn the necessity of positioning, selling, and delivering products and services to customers in a creative, cost-effective, and customer-focused manner. Through case studies, articles from the field, and in-class simulations, students work with concepts related to personal selling, differentiation and branding, customer relationship management, and distribution systems. The course provides the essentials of internal and external business communications, and student deliverables are structured accordingly. Prerequisite: MB 200. (Semester varies)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.emerson.edu

Phone Number:

(617) 824-8500

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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