MK 315 - Consumer Behavior

Institution:

Emerson College

Subject:

Description:

Surveys theories of consumer behavior with an emphasis on practical applications to various marketing contexts. Theories reflect multiple disciplines including communication, marketing, psychology, and economics. Lectures and discussions highlight the complexity of consumer decision-making and the multiplicity of elements that inform it. Prerequisites: MK 257 and MK 259. (Semester varies)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.emerson.edu

Phone Number:

(617) 824-8500

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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