MK 401 - Strategic and Creative Planning for IMC

Institution:

Emerson College

Subject:

Description:

Shows how marketing, advertising, and public relations work together in an integrated communication campaign. Examines issues in managing campaigns, with an emphasis on how strategy guides other decisions in integrated plans. Attention given to creative concepts and strategy as part of communication planning. Practical experience is gained by developing objectives, strategies and tactics through the use of cases, exercises, and conceptual readings. Prerequisites: MK 302, MK 303, MK 315, and MK 354.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.emerson.edu

Phone Number:

(617) 824-8500

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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