MK 255 - Principles of Marketing

Institution:

Emerson College

Subject:

Description:

Examines principles necessary for developing marketing strategy for customers, consumers, and publics, with attention to delineating strategic plans and identifying target markets. Multiple elements of the marketing mix (e.g., product development and management, pricing, distribution, and communication) are surveyed. Marketing communication elements and their implementation (e.g., advertising, public relations, direct/database marketing, sales promotion, interactive marketing) are discussed. Case studies demonstrate the importance of a customercentered orientation and the planning process as they affect marketing communication.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.emerson.edu

Phone Number:

(617) 824-8500

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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