MK 404 - Campaign Planning

Institution:

Emerson College

Subject:

Description:

Provides a unique and challenging opportunity to develop and execute integrated marketing communication strategies for an existing client, organization, and/or brand. The spring semester course is designed around the American Advertising Federation's annual competition. Prerequisite: MK 401.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.emerson.edu

Phone Number:

(617) 824-8500

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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