MK 200 - Communication, Media, and Society

Institution:

Emerson College

Subject:

Description:

Explores basic concepts and theories about communication and the media as they apply to marketing communication. A variety of mass communication frameworks provides the basis for examining factors that influence the development of advertising and public relations. Case studies, readings, and lectures inform discussions about the history and roles of mass communication, advertising, and public relations in society. Majors are required to complete this in the first year.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.emerson.edu

Phone Number:

(617) 824-8500

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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