MK 341 - Creative Principles and Practice

Institution:

Emerson College

Subject:

Description:

Designed to explore the nature of creative thinking and creative problem solving in the context of marketing communication messages. Creative thinking skills used to develop marketing communication strategies, with an emphasis on the creative function (art direction and copywriting) of an agency, are applied in course projects. Prerequisites: MK 257 and MK 259. (Semester varies)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.emerson.edu

Phone Number:

(617) 824-8500

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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