MK 257 - Principles of Public Relations

Institution:

Emerson College

Subject:

Description:

Examines history, current practices, challenges, and future trends in public relations. Covers fundamentals of public relations including relationships practitioners have with internal and external publics who are affected by, and affect, an organization's actions. Explores how public relations and publicity fit into the larger context of marketing communication from a strategic perspective, as well as topics such as media relations, community relations, public and governmental affairs, financial relations, development and fundraising, and special events. Prerequisite: MK 255.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.emerson.edu

Phone Number:

(617) 824-8500

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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