MK 302 - Media Planning

Institution:

Emerson College

Subject:

Description:

Teaches about media research, planning, and buying. Areas of concentration include target market analysis, research tools, media and vehicle analysis, buying techniques, negotiation, and computer applications. Prerequisites: MK 257 and MK 259.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.emerson.edu

Phone Number:

(617) 824-8500

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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