MK 259 - Principles of Advertising

Institution:

Emerson College

Subject:

Description:

Approaches advertising as any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Examines advertising strategy, including how to set advertising objectives, establish an advertising budget, determine the message to be disseminated, identify the media through which the message will be disseminated, and evaluate an advertising program. Projects and applications provide exposure to both the creative aspects of advertising and managerial considerations inherent in the implementation of advertising strategy. Prerequisite: MK 255.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.emerson.edu

Phone Number:

(617) 824-8500

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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