BA 450 - Global Marketing

Institution:

Eastern Nazarene College - Closed

Subject:

Description:

The importance of thinking globally and understanding the cultural, political, and economic differences that affect consumer behavior and the marketing and distribution of products and services are explored through readings, case studies, and projects. Prerequisite: BA252 or consent of the instructor. Offered alternate years.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.enc.edu

Phone Number:

(617) 745-3000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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