COMMUNICATION 352 - Public Relations

Institution:

Saint Joseph's College of Maine

Subject:

Description:

This is an introductory course designed to provide an overview of the theoretical and practical foundations of public relations. Included is a discussion of organizational attitudes, public opinion, research, persuasive strategies, and image formation. In addition, students are exposed to the concepts of campaign construction, audience selection, media placement, and evaluation. A final project requires a synthesis of ideas into a comprehensive public relations campaign.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjcme.edu

Phone Number:

(207) 892-6766

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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