BUSINESS ADMINISTRATION 322 - Sports Marketing and Promotions

Institution:

Saint Joseph's College of Maine

Subject:

Description:

This course applies important marketing and promotions principles and concepts to the business of sports and sports organizations. It addresses the need to define both the sport consumer and the sport product, as well as coverage of sport advertising, sport promotion, and research in sport marketing. Prequisite: MKT 102

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjcme.edu

Phone Number:

(207) 892-6766

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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