BUSINESS ADMINISTRATION 102 - Principles of Marketing

Institution:

Saint Joseph's College of Maine

Subject:

Description:

A study of the structure and process of marketing with emphasis upon the manner in which marketing distributes economic resources and stimulates demand. Consumer, industrial and government markets are analyzed and the resources of the economy are reviewed from the standpoint of the marketing problems they present. The organization of marketing is described with special attention devoted to channels of distribution and the various types of retailers and wholesalers. Descriptive cases and commodity analyses are used throughout the course.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjcme.edu

Phone Number:

(207) 892-6766

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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