BUSINESS ADMINISTRATION 311 - Sales and Marketing Management

Institution:

Saint Joseph's College of Maine

Subject:

Description:

A study of the marketing problems of the firm approached from a management point of view. Emphasis is placed on the development of the student's ability to analyze marketing situations, identify problems, determine solutions, implement corrective action, and plan strategy. The student learns how the marketing management functions of merchandising, channel selection, determination of brand policy and price policy, sales promotion, advertising and personal selling integrate to produce an effective marketing program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjcme.edu

Phone Number:

(207) 892-6766

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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