MGMT 506 - Marketing and Stakeholder Relations

Institution:

University of Saint Joseph

Subject:

Description:

The concepts and processes involved in the marketing discipline and its impact on a technological society. Includes internal and external marketing, global issues, positioning, buyer behavior, the impact of various research techniques, advertising, market models and stakeholder relations. The maximizing of revenue and profit, and steady company/organizational growth are also addressed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usj.edu

Phone Number:

(860) 232-4571

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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