MGMT 392 - Marketing Research ++

Institution:
University of Saint Joseph
Subject:
Description:
Marketing research and an environmental scan by students in preparation for the development of amarketing plan for a product or service. The theoretical underpinnings of marketing research, along with practical applications of the fundamentals studied in MGMT390 and MGMT391 will be emphasized. Prerequisite: MGMT390 and MGMT 391.
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(860) 232-4571
Regional Accreditation:
New England Association of Schools and Colleges
Calendar System:
Semester

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