MGMT 390 - Marketing Management

Institution:

University of Saint Joseph

Subject:

Description:

Emphasis on the marketing mix and new product life cycle. Includes new products and services with life style strategies, pricing strategies, distribution channels, and promotional strategies. Extensive case study analysis. Prerequisite: MGMT210 and ECON102.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usj.edu

Phone Number:

(860) 232-4571

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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