MGMT 391 - Advanced Marketing Management

Institution:

University of Saint Joseph

Subject:

Description:

The role and importance of marketing in the economic system. Marketing management with emphasis on the international marketing environment, marketing information systems, marketing research, consumer and organizational buying behavior, competitor analysis and strategies, social responsibility and marketing ethics, and the selection of target markets. Involves in-depth analysis of case studies. Prerequisite: MGMT390.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usj.edu

Phone Number:

(860) 232-4571

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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