MKTG 350 - Small Business Marketing Strategies and Planning

Institution:

Roosevelt University

Subject:

Description:

Applied course in entrepreneurship; completion of a business plan for a new business venture. Selection and evaluation of a specifi c business concept; research into industry trends, competition, the target market, and marketing strategies. The fi nal business plan is presented in both a written document and an oral presentation. Prereq: Mktg 302, 340 and Fin 311 or consent of the instructor. (3 Credits)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.roosevelt.edu

Phone Number:

(312) 341-3500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.