IMC 202 - IMC Principles and Best Practices

Institution:

Roosevelt University

Subject:

Description:

Introduction to methods of IMC: Covers the fundamentals of advertising, public relations, sales promotion, direct response, event, sponsorship, and customer service IMC solutions. Emphasis will be on understanding and developing an "idea-centric" strategyfor appropriate IMC channels. Prereq: Jour 201

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.roosevelt.edu

Phone Number:

(312) 341-3500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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