IMC 240 - Communications Research

Institution:

Roosevelt University

Subject:

Description:

Covers research methods utilized by marketers today. Course will have an account planning focus; emphasis will be on methods of discovering consumer insights; data mining, and marketing communication development, execution and evaluation. Also listed as Jour 240. Prereq: IMC 202.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.roosevelt.edu

Phone Number:

(312) 341-3500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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