BSAD 645 - Fund Development & Marketing

Institution:

Rockford University

Subject:

Description:

This course provides an understanding of the many fund development techniques and funding sources that general financial support for government agencies and not-for-profit organizations, as well as the context in which these methods may be used. Topics include the relationship between strategic planning and fund development, fund-raising options and processes, gathering community support, establishing business partnerships, lobbying, developing and communicating a clear message both internally and externally to the organization, using the correct marketing techniques to support fund development activities, and ethical considerations of fund development. PRQ: BSAD 560. Skills developed: leadership, writing, problem-solving and presentation. Practical application: development of a fund development plan for an organization or event.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rockford.edu

Phone Number:

(815) 226-4186

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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